Nov. 14, 2006 (CHICAGO) – Real Men Cook® the Chicago-based producer of the national Father’s Day celebrations, today launched its exclusive brand of premium coffee, Real Men Cook Coffee®. The specialty brand uses only100 percent Arabica beans grown in the East African nation of Uganda and comes in 12-ounce packs of regular and dark roast, decaf and acid-free Gentle Java, the industry’s first new category since the advent of decaf.

The coffee complements the Real Men Cook Sweet Potato Pound Cake Mix®, which is a gourmet product marketed nationally on www.RealMenCook.com and in supermarkets in the Midwest, including over 200 Jewel food stores. Real Men Cook targeted the launch to provide consumers with a meaningful gift giving opportunity during the holiday season. Real Men Cook Coffee® and Cake Mix holiday gift packs are also available on line at www.realmencook.com.

“This addition to our product mix gives us an opportunity for growth while still contributing to our philanthropic interests” said Rael Jackson, brand strategist for Real Men Cook.

A portion of the proceeds from the sale of Real Men Cook Coffee® will go to three key Real Men Cook humanitarian programs -- the Prostate Health Program, the Male Involvement Program, committed to having all children have the experience of being fathered, and the Beyond Fair Trade Program aimed at providing above-market prices to Ugandan coffee farmers and funds for social programs in their communities. “We are excited at the prospect of collaborating with Real Men Cook, an American brand with national recognition and a history of men making a difference in their families and doing good deeds in their communities. It is a relationship we can earn and learn from while improving conditions in Uganda” said Edrisa Musiwa, President of UMIL- USA, the U.S. arm of Uganda Medium Industries Ltd., which is supplying the coffee and coordinating Real Men Cook’s Beyond Fair Trade program in Uganda.


About Real Men Cook

Real Men Cook® is the largest and longest running annual Father’s Day celebration of Real Men and families. Real Men Cook was launched in 1990. Since 1999 Real Men Cook® events have been held in as many as 12 leading cities, all at the same time on Father’s Day. In addition to being featured in USA Today, the New York Times, Southern Living magazine, Ebony and on the Black Enterprise Business Report, Real Men Cook and Real Men Charities Inc. has helped to dispel the myths about some urban men by providing $1 million in ticket sales proceeds to nonprofits over seventeen years. Real Men Cook recently taped a segment on the Food Network’s Emeril Live! TV show, which is devoted entirely to Real Men Cook® and family celebrations featured in the book, Real Men Cook: Rites Rituals & Recipes for Living (Simon and Schuster, June 2005) and the paperback, Real Men Cook: 100 Recipes for Family Celebrations, released earlier this year with the foreword by U.S. Senator Barack Obama (D-Ill.), a long-time participant and annual Real Men Cook® guest.

For more information about Real Men Cook Coffee®, Real Men Cook Sweet Potato Pound Cake Mix®, Real Men Golf®, also a new initiative, and the initiatives of Real Men Charities, Inc., building healthier families and communities, call Rael Jackson at 773-651-8008, or visit www.realmencook.com